Bentley Supersports FULL SEND gets limited model cars

Bentley Supersports FULL SEND was already one of the strangest projects Bentley had ever produced, combining Travis Pastrana, tyre smoke, aggressive racing livery and sideways driving inside the company’s Crewe factory into something that barely resembled a traditional Bentley launch film. Now Bentley is turning that chaos into a collector-focused merchandise line with new model cars based on the #199 Supersports featured in the film. The Bentley Supersports FULL SEND collection includes detailed scale replicas, artwork and styling elements inspired directly by the original racing livery created alongside London artist Deathspray. It is an unusual move for Bentley, but then again, almost everything involving Travis Pastrana and Bentley Supersports FULL SEND has deliberately ignored convention from the beginning.

Bentley Supersports FULL SEND becomes a collector item

Bentley has launched two scale replicas of the Bentley Supersports FULL SEND car, offered in both 1:18 and 1:43 formats. The model cars replicate details from the original coupe including the dive planes, fixed rear wing, rear diffuser and widened aerodynamic components used during filming.

Unlike the generic merchandise often attached to luxury car launches, these model cars actually preserve the strange personality that made the original project memorable. Bentley has even recreated the unusual wheel finish from the film car, with green-painted front wheels and white-painted rear wheels sitting beneath the dramatic racing livery.

The racing livery itself was created with London-based graphic artist Deathspray, whose work has become increasingly associated with underground motorsport culture. That collaboration helped Bentley Supersports FULL SEND stand apart visually from almost every other modern Bentley product, replacing traditional luxury cues with something deliberately louder and more aggressive.

Bentley says the interior has also been recreated accurately within the scale replicas, including the hydraulic handbrake lever used by Travis Pastrana during filming. That single detail still feels faintly ridiculous in the context of a Bentley, which is probably why the project attracted so much attention online in the first place.

The original Bentley Supersports FULL SEND film was effectively Bentley’s version of a gymkhana video, with Travis Pastrana sliding a heavily modified Supersports around the company’s own manufacturing complex in Crewe. Internally referred to as ‘Pymkhana’, the project transformed Bentley’s historic factory into a drifting course complete with burnouts, handbrake turns and high-speed slides.

Travis Pastrana helped Bentley loosen its image

For a brand historically associated with quiet luxury and restrained elegance, Bentley Supersports FULL SEND represented a surprisingly self-aware pivot. Bentley clearly understood that social media audiences respond far more strongly to personality and spectacle than another cinematic montage of quilted leather and polished wood trim.

Partnering with Travis Pastrana was a calculated risk because his image sits almost completely opposite to Bentley’s traditional customer profile. At the same time, that contrast is exactly what made Bentley Supersports FULL SEND feel interesting rather than manufactured.

The racing livery also played a huge role in reshaping how the Supersports was perceived visually. With monochromatic graphics, green highlights and green-tinted windows, the coupe looked closer to a Time Attack car than a conventional Bentley grand tourer.

Bentley has now extended that same visual identity across the model cars and accompanying artwork included in the collection. Two hand-screen-printed art pieces depict scenes from the film, including the opening burnout and one of the major drifting sequences through the factory complex.

Interestingly, Bentley also used the announcement to reconfirm timing for the production Supersports itself. Customer production is scheduled to begin during the fourth quarter of 2026 ahead of first deliveries arriving in early 2027.

That means Bentley Supersports FULL SEND ultimately achieved far more than simply generating online attention. It gave Bentley a way to experiment with a younger, more internet-aware identity without completely abandoning the craftsmanship and exclusivity the brand still depends on.

The success of Bentley Supersports FULL SEND also proves there is room for luxury brands to loosen their image without becoming desperate or gimmicky. Between the model cars, the racing livery and the Travis Pastrana connection, Bentley accidentally created one of the few recent luxury car campaigns that people genuinely seemed excited to talk about rather than politely acknowledge and forget.